Be Inauthentic

be inauthentic 2.jpg

Be Inauthentic

An essay exploring the creative possibilities of the performative. Looking at the work of Cindy Sherman it suggests that when we feel the pressure of authentic self-expression that abandoning the idea of selfhood entirely can not just help, but be a lot of fun. Why not experiment with occupying different subject positions? Why not try on a disguise? Why not explore the surprising creative potential of being completely inauthentic?

iu-2.jpeg

Cindy Sherman, Untitled #96 (1981)